Following on from the talk we gave this morning about the Summer Holiday "Design Diary" work and writing your personal statement for UCAS, here is the information you will need. Firstly a link to the Art and Design Personal Statement Area of Moodle this covers loads of essential information in word documents such as:
And here is the Design Diary brief, below you will find the Gallery Links Document and suggested research Artists for each specialism:
BTEC 1ST YR EX. DIP. IN ART AND DESIGN
DESIGN DIARY SUMMER PROJECT
This project gives you the opportunity to
research, analyse and collate historical and contemporary information in
inventive ways.It is an ongoing
project that can be added to at a later date and something that will be taken
to interview to show you are aware of the history of your specialist area.
From the list
below pick 3 artists or designers from your chosen specialist area ( this
means one area do not mix them).Answer the question 1-10.Present this written work within your design diary.Produce 15 A4 pages showing a coherent
analysis of this work.Inventively
present this creating an appropriate format.Comments should be in as much detail as possible and
have the analysis and evaluation of an essay.Make your own responses to this work within 2 responses
to each artist/designer 6 in all. Spend time on these trying to create these to look as
professional as possible.Use
manual or digital ways of working to create
a London show within your specialism. See a show that interests you and annotate your
thoughts about this, respond to this artists within a series of pieces.(
at least 3)
to answer the following questions.If
you cannot find out the answers to these easily try being creative, try
emailing the artist/ institution that represents them or using face book, or
following a blog to discuss etc to gain information on them.The amount of information you can find
on a practitioner may have a bearing on who you choose.Research before you decide who to do:-
out as much information on them as possible.Place the artists\designers or artwork historically.Find out where they trained and
what jobs, commissions they have hadetc . What is
is their work like?How would
you describe it?What techniques or processes do you think they use and what exactly
makes them so successful do you think?
do you think has influenced them and what is their work like? Have things such as -
politics, music, fashion, changes in materials or technology processes had
an effect? Can you show influences and compare or contrast these
themes or ideas are in their work . How do these artists\designerscommunicate messages or meaning
within their work?What
logos, slogans, visual imagery or markmaking do they utilise to produce
are some of the clients they have worked for?Can you document this work and give examples of large
and small commissions/ jobs they have covered?
evidence of quotes, opinions and comments from other people if available .These may be from catalogues,
newspaper cuttings, websites, TV programmes, blogs, face book etc.The more variety of information,
the more interesting your diary.They may lead you to look at other artists whose work you
like.You will probably have
to dig around to get this and anticipate this will take time - be
have you chosen these artists\designers to analyse?What relevance does their work
have on your own interests?Do you use similar techniques etc
or do the concepts/ideas they
promote appeal to you? Why are you so attracted to this work?Is it that you find the markmaking
original, messages in adverts inventive, appreciate the form and structure
of a sculpture etc.?Please
elaborate as much as possible.
at least 1 piece of work that your artists\designers are known for.Document this in detail and
analyse why you think this work has become famous.Is it challenging
exactly?Is it deliberately provocative
i.e. Tracy Ermin’s bed
materials, processes and technology have they adopted that have shaped
their ideas and given the work a distinctive style.
a whole series of responses to the designers you have looked at (minimum
6, 2 for each artist/designer) by making samples, tryouts, drawings,
typography in the style of this work to show your interests.Present this in an appropriate way
next to your analysis.
Within the presentation of your selected work
you should concentrate on good page layout, effective composition, choice of
colour and materials.You may
present your thoughts Atin any way you wish as long as it complements and
reflects the topic.Images should
be varied in the way they are presented, some photocopied, some hand-drawn.Assemble your text and image and be
prepared to move items around until you get a balanced composition.
out your opinion on paper, put acetate over the top of images to
an image and text effectively, varying scale, surface and repetitive
out good quality images on glossy photo print paper.
things accurately and consistently giving dates and media.
intelligently and articulately (this may take practice and mean rewriting
ideas in rough first).
your opinions backed up with others’ quotes and comments - put quotes in
inverted commas (i.e. “.....”).
images and related works so that the explanation is related rather than
- cutting, tearing, photocopying onto acetate overlaying, using Lettraset,
painting, scratching on to images, varnishing, using fold outs, tracing
paper sections overtyped text, collage, photographs - Polaroids, digital
Pritt Stick or another card and paper glue to stick things down that won’t
buckle your images.
illegible fonts because it looks a bit different, keep it simple.
felt pen in handwriting over images.
paint straight out from the pot without mixing it and thick textured paint over
tissue paper in large quantities without trying to transform this banal
PVA to stick anything down as it makes everything wrinkled.
images on the page.
glitter and double mount.
out others’ opinions and presenting them as your own.
to make the presentation so busy that the written text is illegible - this is
not what is required.
information on artists and stick this into your sketchbook. Instant referral!
Minimum Submission Requirements:
·15 x A3/A4 sides of yourexisting design diary documenting 3 artists\designers on the
list below. This should
include at least 6, in all,sustained visual responses to the artists/ designers you have looked
·Bibliography of sources – books,
magazines & newspaper articles, website addresses, gallery visits, TV
programmes and videos
·Evidence within your sketchbook that you
have made the effort to go up to London and visit a National Exhibition i.e.
notes, postcards, leaflets, tickets, photography, etc with comments and annotations
and 3 visual responses to this show.
First day back at College when books will be
submitted for marking, you will be expected to talk about your efforts within a
group crit. and discuss your ideas.Make sure you allow yourself enough time to complete this project.Start it early, don’t leave it until
the last minute.
N.B.Entrance to the Second Year of this
course will depend on you completing this project.